Doing Business with the Poor - a Field Guide



Your Price: € 15,49
Publisher: UNEP/Earthprint
ISBN13: 9782940240548
Category: International Business
Author: WBCSD
Type: Print edition
November 2004 70pp

Description

The Guide explores how several companies are starting to break into an untapped market of over four billion potential customers in ways that benefit both the poor and the company. First in the series, other titles in the series include ''A business guide to development actors : with the support of the International Business Leaders Forum (IBLF)'' and ''Finding Capital for Sustainable Livelihoods Business''.


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